Where We Tell You What We Actually Think.
Industry news, honest takes, business thinking, and the personal journey of building inside AEC — from the team at Thizo. No spin. No product emails. Just the tea.
First Principals.
Business education the architecture and interior design industry never built for itself. Weekly essays on pricing, positioning, AI, and succession — written for principals running firms in 2026, not 1992.
No product emails. No spin. Just the business thinking your firm actually needs.
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Weekly essays on the business of running an architecture or interior design firm — the conversations the industry has always needed and never had.
Read on Substack →Time to Recalibrate.
The personal side of building — what entrepreneurship actually looks like over a decade, the pivots, the hard calls, the clarity that only comes from staying in it. Broader audience, more personal, more "here's my story."
The CRE and AEC industries are at a crossroads. After 20 years in commercial design — and building a technology company to solve the problems we lived — we have a few thoughts on the journey and where we're headed.
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Join designers, architects, engineers, and developers navigating what comes next.
Read on Substack →More Coming.
Every team member at Thizo has spent years — often decades — inside architecture, engineering, and design firms. When they have something worth saying, it'll live here. Professionally aligned. Industry-native. Worth reading.
This page grows with the team.
